AMERICAN ADVERTISING
FEDERATION
DESIGNS MADE AS CHIEF CREATIVE OFFICER OF AAF CHAPTER AT THE UNIVERSITY OF HOUSTON.
For workshops and learning opportunities I utilized the topics and incorporated them into the flyer design. For the resume workshop, I drew “revisions” around the information as if it was being reviewed by a copywriter. For the LinkedIn workshop, I used the logo design and incorporated it in the font while still emphasizing the networking nature of the app.
I designed the social posters to reflect the activity of the meetings. I hand-drew each poster to better personalize the events and match the chapter’s branding at the time.
When architecting the flyers for industry tours, I used the buildings as the key element of the designs while also highlighting it in the main company color. For Lopez Negrete, I expanded their original logo design and created a gold illustration underneath.
GO COOGS! As a university chapter, it was important to highlight our school spirit during our campus events. I used the school mascot as a key element in the designs, while still maintaining the graffiti and street-flyer style of the branding at the time.